It is hard to like the Gehry design that was unveiled last year unless you're in the Gehry fan camp since it is an extreme example of Gehry's approach. But for the client, UTS, the project can't lose: whether the end result is hailed as a work of genius or otherwise, it has already amassed plenty of column inches in the press even before construction. If the built result is controversial, the publicity will be there in spades.
Whatever the outcome, we can be certain that Gehry is pretty serious about his work. I had an intern in my architecture practice a few years back who went off to work for Gehry. The intern was very talented and has a great sense of humour – too great for Gehry: the former intern was promoted recently at Gehry's office and in the letter confirming this were the words: 'Congratulations.. now that you have an important role you must refrain from making jokes with the clients at meetings'.
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